Scandinavian design remains a popular choice for UK homeowners, with over 100,000 monthly searches on the topic. However, the way people incorporate this style into their homes is evolving.
The shift from monochrome minimalism
A recent discussion hosted by ELLE Decoration at the John Lewis flagship store in London explored this trend. The panel, including John Lewis Head of Design David Barrett and Director of Home Jason Wilary-Attew, agreed that the traditional concept of rigid, monochrome minimalism is outdated.
Instead, there’s a move towards warm minimalism, which retains the Scandinavian focus on light, craftsmanship, and living well, but adds more textures, materials, and colors. Examples include John Lewis’s sky-blue ‘Lule’ crockery and the wooden ‘Scoop’ coffee table with a ceramic top.
The influence of fashion on Scandinavian design
The discussion also highlighted the impact of Scandinavian fashion brands like Ganni and Acne Studios on home design. Their whimsical and joyful tone is reflected in home furnishings such as soft, balloon-like upholstery, organic asymmetrical ceramics, and plush tufted textiles.
The new Scandinavian design narrative incorporates rounded silhouettes and pops of color, including butter yellow, cobalt, and warm ochre. These colors are becoming the new Scandinavian neutrals, offering a warmer and richer palette.
Adapting Scandinavian design for UK homes
While UK homes often lack the open spaces and natural light of Nordic architecture, Scandinavian design can still work well. The clean lines of this style can complement period details, and strategic lighting choices, such as low-level ambient light, can create a similar atmosphere.
To incorporate Scandinavian design into a UK home, experts suggest starting with lighting and rugs. John Lewis offers options like the ‘Pumpkin’ pendant light and the geometric ‘Odin’ rug. For a more significant investment, focus on dining tables and sofas, choosing pieces that will age gracefully.
For those looking to adopt this style, John Lewis provides a range of options, from crockery to furniture. By combining Scandinavian principles with a UK twist, homeowners can achieve a look that is both timeless and on-trend. John Lewis offers a variety of products to help achieve this aesthetic.
